Gisèle Gonon works in diverse media, often combining sculpture, drawings, video and sound. She is especially interested in the forms, colours, functions and social context from which a medium emerges. She links her research with collecting the materials that she works with: objects, tools and acts become altered and alienated from their original function. Gonon’s multimedia installation Work With Us calls into question the substance and methods of the modern world of work, exposing the advertising language that companies utilise to recruit their staff.
Job adverts filled with loud promises of creative freedom, personal development and fulfilment can be found everywhere on the labour market as companies seek to capture the interest of potential candidates. Such adverts are especially common in the world of start-ups: “Think big and act fast”, “A positive environment” and “Go for it and own it” are phrases from the audio loop in Gisèle Gonon’s work. Overwhelmed by recruitment adverts that promise heaven and earth, we experience the labour market as a complex system of incentives, promises and requirements that extend far beyond the professional sphere, encroaching on our personal lives.